Empower your customers to track their own programs. Give them all the tools they will need, from adding referrals to time left on a program as well.
Your customers will never miss another demo they are required to ride on by having access to their own calendar. Knowing every time they need to be there.
Any time your customers need to access a program link to create an automated lead generation source they can. All they have to do is click and post to any medium.